Vegan Society Certification Changes the Game for Revive
News
Robert Burton
05 September 2025
The Problem with “Vegan” Beauty Claims

Walk down any beauty aisle today, and you’ll see “vegan” splashed across countless products. Unfortunately the uncomfortable truth is anyone can make that claim and simply slap a label on a bottle. Without third-party verification, “vegan” often means nothing more than clever marketing.
At Revive, we decided to do something different. We didn’t just want to claim to be vegan, we wanted to prove it by earning the prestigious Vegan Society Trademark. Successfully achieving this certification changes everything for our partners, our industry, and our planet.
What Makes The Vegan Society Trademark So Special?
Founded in 1944, The Vegan Society didn’t just create a movement, they literally invented the word “vegan”, and were at the forefront of guiding the growing vegan movement over the next 80 years.
Their Trademark, launched in 1990, remains the accepted gold standard for vegan certification worldwide.

The numbers speak for themselves:
- 70,000+ products globally carry their certification
- 35,000+ cosmetic and personal care items trust their standards
- The Vegan Trademark is widely recognised and trusted as a credible vegan certification
Unlike self-declared vegan claims, earning this Trademark requires rigorous annual audits, complete ingredient transparency, and ironclad guarantees against animal testing or cross-contamination.
Why This Matters for Revive’s Coffee-Derived Ingredients
Our story begins with something most people throw away: used coffee grounds. Through an innovative upcycling process, we transform this waste into premium skincare ingredients, extracting a coffee oil, bio-based surfactant and refined coffee grounds that bring real benefits to skincare formulations.
However, sustainability isn’t enough anymore. Today’s conscious consumers (and the brands serving them) demand ethical integrity at every step. The Vegan Trademark gives us, and you, that assurance.
What it guarantees:
- Independent confirmation of zero animal-derived products in our ingredients
- Zero animal-derived ingredients in our formulations
- No animal testing, ever
- Rigorous cross-contamination prevention
- Annual third-party verification of all claims
The Ripple Effect: How This Benefits Our Entire Ecosystem
For Beauty Brands and Formulators
Gone are the days of taking suppliers at their word. With our Vegan Society Trademark certification, you can:
- Formulate with confidence knowing our ingredients meet the highest ethical standards
- Simplify your supply chain verification process
- Appeal to the growing vegan beauty market (valued at over $16 billion globally in 2022)
- Tell an authentic sustainability story that combines waste reduction with ethical sourcing
For Distributors and Retailers
In an increasingly crowded marketplace, certified ingredients cut through the noise:
- Stand out in B2B catalogs with genuinely differentiated products
- Reduce buyer hesitation through trusted third-party validation
- Tap into the premium ethical beauty segment where margins are stronger
- Future-proof your portfolio as regulations tighten around ethical claims
For Investors and Stakeholders
Ethical certifications aren’t just feel-good additions, they’re business fundamentals:
- Risk mitigation against greenwashing accusations
- Market positioning in the fastest-growing beauty segment
- Brand protection through transparent, verifiable practices
- Consumer trust that translates to loyalty and premium pricing
The Bigger Picture: Redefining Waste in Beauty
Here’s what excites us most: our Vegan Society Trademark isn’t just about what we don’t put in our products, it’s about proving what we do put in creates real value.

Every batch of our coffee-derived ingredients represents:
- Diverted waste that would otherwise hit landfills
- Ethical sourcing verified by the world’s most trusted vegan authority
- Innovation in action turning environmental problems into skincare solutions
- Supply chain transparency that stakeholders can actually verify
This is circular economy thinking at its finest: creating value from waste while maintaining uncompromising ethical standards.
Achieving our Vegan Society Trademark certification is just the beginning; it has inspired us to partner with other recognised certification bodies to further demonstrate our dedication to quality, ethics, and environmental stewardship.
We are now pursuing ECOCERT approval for both the COSMOS and NATURE standards.
What This Means for Your Next Project
Whether you’re formulating the next breakthrough serum, building a sustainable beauty brand, or investing in the future of cosmetics, our Vegan Society Trademark certification, and our commitment to achieving wider approval from other recognised certification bodies, offers something powerful: certainty.
Certainty that our ingredients align with your values. That our ethical claims stand up to scrutiny; and that together, we’re not just creating better products, we’re building a better industry.
Ready to See the Difference?
Don’t just take our word for it. Experience the quality and ethical integrity of Revive’s Vegan Society Trademark-certified coffee-derived ingredients for yourself.
Contact our team today to request samples, discuss your formulation needs, or explore partnership opportunities.
You can find out more about our commitment to transparency and accountability, in our Certification & Ethical Standards section.
Let’s turn your next beauty innovation into a force for positive change.